The media coverage featured exclusive interviews with influential voices, including leader of the study and CHeBA Co-Director, Professor Henry Brodaty AO, former NSW Premier and HammondCare CEO, Mike Baird and participant in CHeBA's original Memory and Ageing Study, Mike Shapiro, who shared his personal journey with the founding study.

Channel 7 has joined us in spreading the word about our Memory and Ageing Study 2, unveiled on World Alzheimer's Day.

A first-ever national study to be launched today will investigate whether there has been a generational change in brain health, including an increase in the incidence of dementia, following major increases in the number of Australians aged 65 and over.